Western beauty are the products of star. They possess an ephemeral beauty https://www.aljazeera.com/tag/women/ that defies moment. With large cheekbones and piercing gaze, northeast european women have a intriguing charm that leaves enthusiasts spellbound.
From vintage charms quite as Melina Mercouri and Maria Callas to modern stunners like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing wonderful women. But what is it about continental beauty that makes them therefore alluring? Is it their rich history and delighted traditions? Or is it their intrinsic natural splendor?
The answer to these questions could include major implications for the extravagance market. As the nation’s comfort producers struggle to make a profit in clothing, they’re looking to boost sales and profitability by expanding into elegance. According to a Mckinsey record, perfumes and cosmetics are a “flagship” company that can generate expansion in many other categories for pleasure brands.
But the approach is not without dangers. The crammed category can be difficult to crack. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.
The circumstance of Burberry, which took its splendor company in- residence under previous Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the agency’s licensing agreement with Interparfums Sa, which held the passport for its Montblanc and Van Cleef & Arpels perfume, sent shares of the company albanian woman tumbling 9.4 pct on Sept. 6. Kering’s acquire of Creed at a 14- days revenue three in October moreover made investors sit up and take notice.